AI Insights · Timothy · July 2025
Top Beauty Retail Apps on iOS in Nigeria: Q2 2025 Performance
Explore the performance trends of the leading beauty retail apps on iOS in Nigeria during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, Oriflame from Oriflame Cosmetics AG experienced a varied trend in weekly downloads, starting at around 164 and peaking at 181 in mid-May, before declining to 138 by the end of June. Weekly active users showed a gradual increase from 3.3K to 3.5K over the quarter.
Delux Beauti saw a decline in weekly downloads, starting at 195 and gradually decreasing to 21 by the end of June.
NuviaLab had a positive trend in weekly downloads. Beginning at 126, the app's downloads rose to 158 by the end of the quarter.
In contrast, 娜拉美妆 experienced a sharp drop in downloads from 497 in early April to just 4 by the end of June.
Beauty Hut displayed fluctuating download figures, starting with 24 and reaching a peak of 52 in late May, before settling at 35 by the quarter's end.
These insights, derived from Sensor Tower data, provide a snapshot of the beauty retail app landscape in Nigeria. For more detailed analytics, visit Sensor Tower's platform.
